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Home > Support > Corporate Support > Samples

Underwriting

Sample Announcements

[Program name] is made possible in part by Pfizer, St. Louis. Researchers who discovered Celebrex and who are continuing to create new medicines for the treatment of respiratory diseases, heart disease and arthritis. Pfizer St Louis, working for a healthier world.

[Program name] is made possible in part by the law firm of Danna McKitrick, providing legal services specifically tailored to meet the needs of both businesses and individuals. Danna McKitrick. 726-1-thousand.

Content and Length Guidelines

Our guidelines for language are based on FCC regulations for non-commercial radio stations.

Announcements can include:

  • Your name and location.
  • Trade names, product or service listings, slogans and positioning statements that identify, but do not promote.
  • A value neutral description of your product line or service.

Announcements cannot include:

  • Wording, i.e. "Stop in, come by, visit us, etc..."
  • Qualitative or comparative statements, e.g. "the best", "the leading."
  • References to price and/or discounts.
  • More than three trade names, product or service listings
  • The words "you", "your" and "we".

KWMU limits underwriting announcements to 15 seconds.

KWMU airs no more than three local underwriter announcements at each scheduled break.